ADNOC
Project type
Integrated
Communication
Strategy
Execution
Role
Took charge of the account in 2020 — designed quarterly financial results collaterals, developed new visual directions, collaborated with the CEO on video shoots, and enhanced Arabic scripts.
Client
ADNOC Distribution
Overview
Arwa spearheaded a fresh visual direction for quarterly results (three designs in one day), filmed with the CEO, managed visual content for social platforms, and built an animation for the ADNOC yearly marathon. Quarterly results were published across digital and print; a CEO-narrated film featured animated infographics with trendy geometric patterns and a vibrant secondary palette.
Project Summary
A transformative 4.5-year collaboration from 2020. Started by designing quarterly financial results collaterals; expanded into new visual direction, social media content and animations for ADNOC's annual marathon.
