Mubadala Investment Company
Project type
Social Media Management
Creative Direction
Graphic Design
Art Direction
Project Management
Role
Associate Creative Director — primary Director on the account since 2021. Team: Farah Mazya, Ahmed Farrag, Nidal Bou Ghanem, Raghda Magdi.
Client
Mubadala Investment Company
Overview
Mubadala drives innovative investments creating sustainable returns for Abu Dhabi. Arwa covered the account and the client insisted she become primary Director. Since 2021 she has delivered modern, elegant, on-trend work within the brand's serious framework, setting a new standard for its social media presence.
Project Summary
From Nov 2019 H+K Dubai managed Mubadala's social media (200K+ audience). Arwa stepped in as temporary support, then became primary Director, balancing corporate image with an engaging, modern social presence.
Client feedback
Dive into the designs that made Mubadala insist on keeping me onboard and see the exceptional results we achieved together.
