UNHCR: Scriptwriting & Onset Direction
Project type
Scriptwriting
Onset Direction
Linguistic Specialization
Role
Linguistic Specialist — wrote/adapted the script in authentic Syrian dialect, trained actors, and updated the script on set.
Client
United Nations Refugee Agency (UNHCR)
Play
Overview
A personal project as a Syrian. UNHCR tasked H+K and Arwa with a campaign to break through 2020's noise and inspire donations. Using Behavioral Science, the team found emotional connection beat factual info. Hero character Samer spreads kindness across a refugee settlement, helping a struggling family stay warm in winter.
Project Summary
The "Commit to Kindness" campaign for UNHCR (Dec 2020) encouraged donations for Syrian refugees during harsh winter. Focused on emotional connection and humanizing the cause.
As Linguistic Specialist: wrote/adapted the Syrian-dialect script; trained actors from various Arabic backgrounds; updated the script on set for authenticity.
